Greenfield, Susan
Entry updated 20 February 2023. Tagged: Author.

(1950- ) UK neuroscientist, broadcaster, entrepreneur and author, publishing from around 1970 at least 200 technical papers, mostly focused on brain research, as particularly directed to Alzheimer's disease and Parkinson's disease. Her first novel, 2121: A Tale from the Next Century (2013), has some of the narrative clarity (and from contemporary eyes didactic dryness) of her two most vivid models, Aldous Huxley's Brave New World (1932) and George Orwell's Nineteen Eighty-Four (1949), in its descriptions of the growing coercive control of the Media Landscape over the actual shape and operation of the human brain. Lives perceived through Virtual Reality experiences march to a different drummer than lives experienced in the open air, she suggests. Her subsequent nonfiction volume, Mind Change: How 21st Century Technology is Leaving its Mark on the Brain (2014), continues the argument.
Greenfield was made a Life Peer in 2001. [JC]
Susan Adele Greenfield, Baroness Greenfield
born London: 1 October 1950
works (highly selected)
- 2121: A Tale from the Next Century (London: Head of Zeus, 2013) [hb/uncredited]
nonfiction
- Mind Change: How 21st Century Technology is Leaving its Mark on the Brain (London: Random House/Rider, 2014) [nonfiction: hb/]
links
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